Vision 2030 is a national strategic reform plan launched in 2016, aligned with China’s Belt and Road Initiative. It aims to transform Saudi Arabia’s oil-reliant economy into a diversified, sustainable model.
Top Entertainment & Sports IPs and Digital Media City Strategy Under Vision 2030 Saudi Arabia is building a modern industrial ecosystem centered on world-class IPs, supported by digital media and smart cities.
As a key participant in Saudi Vision 2030, we build a super media ecosystem covering Saudi Arabia and the entire Middle East. We integrate outdoor big screens, metro, airports, streaming media, and digital marketing to form an online-offline integrated communication matrix.
We are the most trusted full-scenario media partner for brands expanding into the Middle East.
Saudi national TV channel coverage: 67%
Weekly viewership: 150 million
The No.1 Arabic content streaming platform
Nearly 10,000 billboards in Saudi Arabia, Egypt, UAE
89% digital media
8,000+ media locations
Cover 3 countries
Media mode
Riyadh Season
Over 12 million visits
Covering 190+ countries
Per capita spending: ~500 USD
High-end zones: over 1,000 USD per capita
Local: ~85%; International tourists: ~15%
Chinese tourists: up ~80% year-on-year
Family visitors: ~60%
Global media coverage: 3,500+ articles
Social media views: over 5 billion
5G / digital experience: all themed zones
