The Nike After Dark Tour is a core trendy women’s sports IP crafted by the brand to deepen its global market layout. To further penetrate China’s female consumer groups, the event landed in Shanghai, with Century Square on Nanjing Road — the city’s prime traffic landmark — as the exclusive official starting point. The race route connects iconic urban landscapes including the Bund and Huangpu River waterfront. Boasting massive pedestrian traffic and strong urban communication influence, Nanjing Road provided premium traffic support for the localization of this international IP and the creation of a city-level sports sensation.

Capitalizing on the square’s open layout, street-side LED screens and stunning nightscape lighting, we built a full-spectrum offline event space featuring a custom main stage, event-themed installations, athlete service zones and trendy check-in areas. Integrated with the city’s night scenery, the venue created an exclusive trendy night sports scene, maximizing core urban visual exposure and delivering an immersive event atmosphere.

As the annual flagship China market promotion project of the Uruguayan National Meat Institute (INAC), this campaign centered on the core communication proposition “Natural Taste, Born in Uruguay”. Leveraging the key moment of the Uruguayan President’s visit to China, the project generated concentrated brand exposure, elevating Uruguay beef from a standard imported ingredient to a premium, traceable national food icon.

The project aimed to build a high-end brand perception for Uruguay beef as naturally grass-fed, hormone-free, and fully traceable, enhancing its competitiveness in China’s premium beef market.

For brand localization, the campaign adapted the brand’s natural ranch advantages to the Chinese consumer and culinary context, translating them into clear, relatable core messages. This approach balanced the international brand tone with local audience resonance, ensuring efficient cultural adaptation.

As a landmark local campaign of a global IP in China, the Shanghai Disney Resort 10th Birthday Celebration has evolved from an in-resort annual ceremony into a city-wide, viral cultural phenomenon through integrated omnichannel communication and full-scene offline activation. Leveraging outdoor media, streaming platforms, KOL partnerships and comprehensive offline event execution, the campaign achieved widespread brand exposure, enhanced public recognition and tangible commercial results.

The Nike After Dark Tour is a core trendy women’s sports IP crafted by the brand to deepen its global market layout. To further penetrate China’s female consumer groups, the event landed in Shanghai, with Century Square on Nanjing Road — the city’s prime traffic landmark — as the exclusive official starting point. The race route connects iconic urban landscapes including the Bund and Huangpu River waterfront. Boasting massive pedestrian traffic and strong urban communication influence, Nanjing Road provided premium traffic support for the localization of this international IP and the creation of a city-level sports sensation.

Capitalizing on the square’s open layout, street-side LED screens and stunning nightscape lighting, we built a full-spectrum offline event space featuring a custom main stage, event-themed installations, athlete service zones and trendy check-in areas. Integrated with the city’s night scenery, the venue created an exclusive trendy night sports scene, maximizing core urban visual exposure and delivering an immersive event atmosphere.

As the annual flagship China market promotion project of the Uruguayan National Meat Institute (INAC), this campaign centered on the core communication proposition “Natural Taste, Born in Uruguay”. Leveraging the key moment of the Uruguayan President’s visit to China, the project generated concentrated brand exposure, elevating Uruguay beef from a standard imported ingredient to a premium, traceable national food icon.

The project aimed to build a high-end brand perception for Uruguay beef as naturally grass-fed, hormone-free, and fully traceable, enhancing its competitiveness in China’s premium beef market.

For brand localization, the campaign adapted the brand’s natural ranch advantages to the Chinese consumer and culinary context, translating them into clear, relatable core messages. This approach balanced the international brand tone with local audience resonance, ensuring efficient cultural adaptation.